Local SEO for trades is a key component of any online marketing strategy. Encouraging customers to leave positive online reviews is one of the most effective ways to optimise your Google My Business (GMB) listing.
To achieve quality backlinks, visit local non-competing businesses in your area to begin building relationships. This could include local meetup pages, associations or community websites.
Keyword research
Whether you’re an electrician, or a hairdresser, local SEO of My Tradie Site is important for your business because it helps people find you. It also shows that your business is more trustworthy, which is especially important for tradesmen. It can be difficult to build trust with consumers, but a high SEO position can help.
Keyword research is one of the most important aspects of local SEO. It involves identifying which search terms your potential customers are searching for, and then optimizing your website for those keywords. This helps you rank higher in the results, which will increase your traffic and leads. You can use a free tool like Google’s Keyword Planner to identify keywords, or a paid tool like Ahrefs to find more detailed search data.
You should also include keywords in your website’s content and descriptions, as well as your social media profiles. While these tactics won’t make or break your local SEO, they can help you improve your rankings and visibility. It’s also a good idea to make sure that your website is mobile friendly, since most local searches happen on mobile devices. Finally, it’s a good idea to focus on building authority through quality links rather than quantity. Hundreds of low-quality links may hurt your rankings, so try to focus on building authority through industry-relevant websites.
On-page optimisation
Keeping up with the latest SEO trends is crucial to local search success. For example, Google has introduced new SERP interface elements such as rich snippets and location-specific schema markup. Adding these tags to your web page will help you rank higher on the SERP and improve user experience. Another important factor is creating relevant content. This means writing posts about the products and services you offer and using keywords in the titles and subheadings. You should also create individual pages for each of your locations, so that Google knows you have a presence in each location.
Getting your business to appear in Google’s Local Pack is one of the best ways to attract local customers. This pack includes a map of the searcher’s area and a list of businesses that match the query.
While traditional word-of-mouth is still a powerful source of new business, more and more people are turning to the Internet to find tradespeople. By using local SEO strategies, you can ensure that your business is visible to potential customers in your geographical area.
In addition to optimizing your website, you can use tools like Whitespark location citation finder and Brightlocal to enhance your local SEO efforts. These tools will help you improve your rankings by ensuring that your name, address, and phone number (NAP) are consistent across the web. Moreover, these tools will help you identify competitors and track your progress over time.
Google My Business (GMB) listing
If you’re looking to increase the visibility of your trades business, GMB is an essential tool. It allows search engines to find and display your business listing in local searches. This means that your customers can see you before they even click through to your website. This will help your business grow and gain new clients.
Your GMB profile should contain accurate, consistent, and descriptive information about your trades business. It should also include keywords that are relevant to your trades business and the geographic area you serve. It should be optimised for mobile devices, with a click-to-call button that allows customers to contact you. Authentic online reviews are another important element of local SEO for tradespeople. It is recommended that you collect reviews from consumer directories and social media sites, such as Yelp, Thumbtack, Foursquare, and Angie’s List. You can also encourage customer reviews by handing out flyers and text messages, or asking for them in person.
As a tradesperson, it’s important to build relationships with potential clients. This will not only give you backlinks, but will also improve your chances of winning local SEO rankings. You can do this by attending local meetups and attending networking events with suppliers, manufacturers, and non-competing businesses. You can also visit your prospects’ locations and strike up a conversation about their business.
Social media
For any business that has a brick-and-mortar location or caters to a particular geographic area, local SEO is essential. It enables people who live in that area to find your business online. Whether you are a locksmith or a hairdresser, local SEO can improve your visibility. You can also use social media as part of your marketing strategy to promote local events and specials. This will help increase your website traffic and boost your ranking.
Local SEO is different from general search engine optimization because it focuses on improving the visibility of a website in a specific geographic area. This is important for tradespeople because it ensures that they are found by customers who are in the area. It also ensures that customers can easily contact the tradesperson they want.
Moreover, local SEO can also be used to target specific types of searches. For example, a person searching for “bagels” in New York will be presented with results from nearby businesses that offer bagels. This is because Google understands that a searcher has a specific intention when they make a query.
A variety of tools are available to help with local SEO, including Ahrefs, Buzzstream and Brightlocal. These tools can help you generate and monitor reviews on local websites, analyze competitors in your area, and more. Ahrefs, for instance, offers competitor analysis and keyword research, while Buzzstream facilitates earning local backlinks. It also helps you identify influencers in your area and provides reporting insights into your outreach campaigns, team performance, and link placements.